Job Description

Retail Sales Manager: Roles and Responsibilities

The Retail Sales Manager supports the Store Owner and in overseeing all aspects of retail operations, including sales, human resources, merchandising, and operational tasks, specializing in building a high-performing sales team through training, coaching, and development. Both roles focus on ensuring excellent customer experiences and driving overall store performance.

Core Responsibilities

1. Developing and Maintaining a Customer-Centric Culture (3C):

• Focus: Understand customer perspectives and perceptions to create a superior experience.
• Execution: Connect all operational aspects to their impact on the customer journey and strive to exceed expectations.
• Mindset: Promote a positive, solution-oriented, and "can-do" attitude across the team.

2. Driving Sales:

• Lead workforce management, training, and development to enhance customer experiences.
• Utilize tools like Sales RX techniques and product knowledge training to boost sales and maximize customer satisfaction.
• Set and communicate clear sales goals while motivating the team through positive recognition, feedback, and incentives.
• Analyze store performance data, identify root causes, and adjust strategies to achieve success.

3. Communication and Leadership:

• Ensure consistent and effective communication with staff and leadership for smooth operations.
• Provide actionable feedback to maintain high operational and selling standards.
• Supervise, train, and coach associates on customer service, product promotions, and store maintenance.

Key Focus Areas

Sales and Service:

• Goal Setting: Clearly communicate objectives and keep the team aligned with company goals.
• Coaching: Train associates in Sales RX selling techniques and product knowledge to improve sales performance.
• Metrics: Achieve Key Performance Indicators (KPIs) such as:
• Sales performance vs. goals and last year’s numbers.
• Average ticket value, sales per hour, and units per sale.
• Customer Loyalty: Utilize marketing tools to build long-term customer relationships.
• Store Strategy: Adjust strategies based on data analysis to ensure success.

Operations and Merchandising:

• Plan and execute promotions to drive sales and product turnover.
• Maintain proper inventory levels and adhere to visual merchandising standards.
• Manage payroll efficiently and monitor controllable costs for profitability.
• Support loss prevention policies through training and adherence to cash management procedures.
• Ensure a clean, organized, and presentable store environment with daily checklist execution.

Marketing and Social Media:

• Collaborate with the Store Manager to implement marketing campaigns across websites and social media platforms.
• Engage the team in social media activity to maximize exposure and ensure messaging consistency both in-store and online.

Human Resources Responsibilities

Employee Development:

• Create a culture of respect, open communication, and regular feedback.
• Lead the staffing process, including recruiting, interviewing, and onboarding.
• Develop training materials and performance management programs to drive employee success.
• Provide consistent performance feedback and conduct reviews.

Conflict Resolution and HR Policies:

• Investigate and resolve employee issues while ensuring adherence to company HR policies.
• Use a three-step corrective action process when necessary.

Strategic Alignment:

• Partner with management to align HR goals with business initiatives, ensuring all employees are positioned for success.

Additional Responsibilities

• Training Culture: Maintain ongoing training for all employees based on current store opportunities and individual needs.
• Cross-Training: Implement cross-training to maintain productivity at all times.
• Leadership Development: Develop Supervisors and team members for succession planning and broader responsibilities.

Summary

Retail Sales Managers and Assistant Store Managers of Sales play critical roles in ensuring store success. Their responsibilities encompass sales, service, operations, marketing, and human resources, all aimed at delivering superior customer experiences. Through strategic planning, effective communication, and consistent training, they drive team performance and business growth while fostering a culture of positivity and excellence.

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